HOPE Resort announces first collaboration signed by influencer Mari Gonzalez

The presenter and brand, which have a long-standing partnership, have developed a new collection that combines clean and sophisticated design.

Crédito: Igor Melo / Divulgação

A HOPE Resort, The HOPE Group's fitness and beachwear brand, and Mari Gonzalez announced an exclusive fitness collection in collaboration. The news was made public during a lecture that took place during the 2nd Contemporary Luxury Conference, at Rio Innovation Week. Last Friday, August 15, the panel “How to build desirable brands in the age of self-care” featured Mari and Sandra Chayo, institutional director of the HOPE Group.

The entire collection was developed from scratch by the brand in partnership with the influencer and presenter. The official launch, as well as sales, will take place on August 27, and the main difference is in the modeling, which features a clean design, but with strategic cutouts that enhance the curves of all bodies. With a minimalist and elegant touch, the pieces were designed exclusively for women. In addition, Mari says that the focus is not only on sports performance, but also on the daily lives of women who seek practicality and comfort.

Crédito: Igor Melo / Divulgação

Crédito: Igor Melo / Divulgação

I knew from the start that I couldn't leave out technical fabrics, modern and minimalist designs with strategic cutouts that flatter all body types. The most important thing is the combination of performance and style. And this collection is my way of making fashion with self-care, respecting the daily lives of every versatile woman like me. I hope this Hope Resort collaboration inspires many women to love themselves even more and accept themselves as they are," says Mari Gonzalez.

Crédito: Igor Melo / Divulgação

The collaboration is the continuation of a long-standing relationship between Mari Gonzalez and HOPE Resort. Sandra Chayo says that talks about launching an exclusive line for the influencer have been going on for a long time. "Mari has always expressed a desire to design a fitness collection, which is part of her routine and lifestyle. However, she always told us that she felt there was a lack of pieces that truly represented her and combined functionality, comfort, and style," points out Sandra Chayo.

Campaign

Photographed in an iconic mansion in the South Zone of São Paulo, the campaign, which will air on August 27, combines minimalism and elegance. The vintage atmosphere seeks to connect with Mari Gonzalez's lifestyle. The design of the pieces, which feature built-in seams and a clean, modern, and sophisticated look, is also highlighted.

High compression technology is another differentiator and ensures safety, freedom of movement, and ideal support for sports and everyday life. For those seeking performance, the line is ideal for activities such as weight training, functional training, CrossFit, yoga, Pilates, and running. With sizes ranging from S to XXL, the collaboration features tops, leggings, rompers, jackets, and shorts

About the HOPE Group

The HOPE Group is a leader in the underwear, beachwear, and fitness segments, recognized for its quality, durability, comfort, and expertise in product development. With a history marked by hope and resilience, it has consolidated its presence

More information at www.grupohope.com.br or the brands' websites:

Bonjour Lingerie | www.bonjourlingerie.com.br 

HOPE | www.hopeunderwear.com.br 

HOPE Resort | www.hoperesort.com.br